Law firms, have you noticed that your cheese is moving!

I came across this article by Steve Hennigs.  I have also read the bestselling book by Spencer Johnson, M.D. entitled “Who Moved My Cheese?”. It is a story about change and how we deal with it. This is a very easy read… I think I read it within 2 hours at the most.

The book contains a short story following four characters; two mice named Sniff and Scurry along with two little people named Hem and Haw. The four characters travel through a maze everyday looking for cheese (cheese being a metaphor for whatever makes you happy in life).

One day they find what seems to be an unending supply of cheese and therefore stop looking because they think why keep looking if we have everything we need? Of course one day the cheese runs out which is when we find out how the characters deal with this immense change in their circumstances.

We see the two mice immediately react to go look for new cheese. Hem believes he is entitled to cheese and wonders “Who moved my cheese?!” refusing to believe the supply has run dry. He does nothing. Haw at first listens to Hem but eventually determines that he must venture out and find new cheese because this supply has simply gone dry.

There is a takeaway card in the book that provides us with what Haw learns throughout the story and I would like to share that with you. However I would still suggest that you read the story and take some time to reflect on how it applies to your life. The points are as follows:

  • Change Happens – They keep moving the cheese
  • Anticipate Change – get ready for the cheese to move
  • Monitor Change – Smell the cheese often so you know when it is getting old
  • Adapt to Change Quickly – The quicker you let go of old cheese, the sooner you can enjoy new cheese
  • Change – Move with the cheese
  • Enjoy Change – Savor the adventure and enjoy the taste of new cheese
  • Be ready to Change quickly and enjoy it again and again – They keep moving the cheese

[click here to read more...]

This entry was posted in Law Firm Internet Marketing News. Bookmark the permalink.

2 thoughts on “Law firms, have you noticed that your cheese is moving!

  1. Thank you for re posting the article Danielle!

    You are certainly correct about the book being an easy read and I hope more people will pick it up and apply the lessons not only in their law firm but in their life.

Leave a Reply

Your email address will not be published. Required fields are marked *

Note: If you are replying to another commenter, click the "Reply to {NAME} ↵" button under their comment!