Social Media Marketers Say SEO is More Popular than PPC



Social media marketers are much more likely to also use SEO in their marketing efforts than PPC, according to a new survey out today.

Social Media Examiner announced the results of its fourth annual survey, which this year had replies from more than 3,800 social media marketers around the world.

Social Media Marketers SEO is More Popular than PPC

SMM and SEO Work Well Together

When asked what other marketing channels they use, search engine optimization (SEO) was the No. 2 response behind e-mail marketing. Paid search — or “online ads” as the survey called it — was far down the list at number six. Sixty-five percent of social media marketers say they use SEO, compared to only 38 percent who use paid search advertising.

SEO is More Popular than PPC.

About The Author: Matt McGee is Search Engine Land’s Executive News Editor, responsible for overseeing our daily news coverage. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus.

 

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Anchor Text, Image Search, Navigational Search & More: Google’s March Updates





by 

Google’s latest round of search quality updates is now available, and — at the risk of sounding like a grumpy old SEO — this month’s seems even more difficult to grasp than normal. There are a lot of words in this month’s list of 50 changes, but it appears to me that there’s not really a lot of explanation.

So be it, though. The monthly updates are a welcome thing from Google’s search team, and they’re always good to get discussion and speculation going.

With that in mind, here are a few of the items that stand out to me on first perusal of Google’s blog post.

Anchor Text Tweaks

There are two items on the list that make specific reference to how Google processes anchor text. Here they are, word-for-word from the announcement:

Tweaks to handling of anchor text. [launch codename "PC"] This month we turned off a classifier related to anchor text (the visible text appearing in links). Our experimental data suggested that other methods of anchor processing had greater success, so turning off this component made our scoring cleaner and more robust.

[click to read more about Google's March Updates...]

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Do you know what a 301 Redirect is?





There’s a lot that goes into a website redesign and many reasons to do it. A business website redesign may be necessary in order to keep the site looking “fresh” or if the company has undergone a large rebranding effort. There’s certainly nothing wrong with wanting to change your website, but there is one important thing to keep in mind from an SEO perspective- don’t forget the 301 redirect!

In some cases, it may be possible to maintain the URL structure of a new website, but if the content is changing it often makes sense to change the URL along with it. This is where the 301 redirect comes into play. It tells the search engines that the old page has been moved to a new URL and no longer exists. The 301 redirect also sends a website visitor to the new page automatically.

A huge search engine ranking factor is trust. The search engines favor websites that are aged and have relevant inbound links pointing to it. Without implementing the 301 redirect from an old page to the new page,
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Law firms, have you noticed that your cheese is moving!





I came across this article by Steve Hennigs.  I have also read the bestselling book by Spencer Johnson, M.D. entitled “Who Moved My Cheese?”. It is a story about change and how we deal with it. This is a very easy read… I think I read it within 2 hours at the most.

The book contains a short story following four characters; two mice named Sniff and Scurry along with two little people named Hem and Haw. The four characters travel through a maze everyday looking for cheese (cheese being a metaphor for whatever makes you happy in life).

One day they find what seems to be an unending supply of cheese and therefore stop looking because they think why keep looking if we have everything we need? Of course one day the cheese runs out which is when we find out how the characters deal with this immense change in their circumstances.

We see the two mice immediately react to go look for new cheese. Hem believes he is entitled to cheese and wonders “Who moved my cheese?!” refusing to believe the supply has run dry. He does nothing. Haw at first listens to Hem but eventually determines that he must venture out and find new cheese because this supply has simply gone dry.

There is a takeaway card in the book that provides us with what Haw learns throughout the story and I would like to share that with you. However I would still suggest that you read the story and take some time to reflect on how it applies to your life. The points are as follows:

  • Change Happens – They keep moving the cheese
  • Anticipate Change – get ready for the cheese to move
  • Monitor Change – Smell the cheese often so you know when it is getting old
  • Adapt to Change Quickly – The quicker you let go of old cheese, the sooner you can enjoy new cheese
  • Change – Move with the cheese
  • Enjoy Change – Savor the adventure and enjoy the taste of new cheese
  • Be ready to Change quickly and enjoy it again and again – They keep moving the cheese

[click here to read more...]

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Google Working on Ways to Better Measure Online Ad Impact





From Forbes.com by Robert Hof

Still the king of search ads, with no end in sight, Google has for years tried to diversify into display ads, the pictorial banners that support most Web sites. Despite those efforts, Facebook has zoomed into the lead in display ads. But with the rapid growth of Google’s own display ads on partner sites, its YouTube service, and Android phones has some forecasters predicting the search giant will capture the lead next year.

Neal Mohan, Google’s VP of display advertising, shed some light on what’s coming next in display for Google at Federal Media Publishing’s Signal SF conference this morning in San Francisco. Here are the highlights of his talk with Federated Media Founder and Executive Chairman John Battelle, author of The Search who also writes the seminal Searchblog:

Q: What about the controversy about Google going around the privacy protections of the Safari browser to put a cookie on people’s machines?
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Change in SEO Industry: Google Chrome Incognito





March 9, 2012 By David Whitehouse

This could be the biggest change in the SEO industry and local search for a long time.

I did my usual check of a few different search terms today, to see what is going on, when I noticed something odd. I was using Google Chrome Incognito which prevents the use of cookies and should give me a fresh set of results each time (without any personalization).

Local Search Changes in SEO

Local Search is Now Even More Complex and Critical

More Change in SEO Industry and Local Search

So I checked out the term “seo” and was shocked to see myself on page one – the first thing that occurred to me was that maybe Google had done such a drastic change that it had some how resulted in me hitting page one. Then I noticed all the my local organic search colleagues were also page one, at which point I realised it must be something to do with local search.
[click for more about Change in SEO Industry and Local Search...]

If you are interested in increase your presence on the Internet and getting more new clients for your law firm, contact us for a consultation.

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Digital Media is the Future





Some people think that they can just continue print marketing and that they “don’t need to do that internet stuff.” I saw this on John Stewart and it is a great reminder of how far technology has come and how important it is for lawyers to market online, especially if you are in a competitive legal market like San Diego. Watch the video below, have a chuckle and then call me so I can help your law firm get more clients from Internet marketing.

The Daily Show With Jon Stewart Mon – Thurs 11p / 10c
Postbusters
www.thedailyshow.com
Daily Show Full Episodes Political Humor & Satire Blog The Daily Show on Facebook
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Choosing The Best Bankruptcy Attorney




WHERE TO FIND YOUR BANKRUPTCY ATTORNEY
Here are some ways to find your lawyer:
· Referrals
· Yellow Pages—yes, some people do actually still use the phone book but most go online
· Classified Ads (via online classified ads)
· Online

A referral could be the best place to find the best attorney. Unfortunately, the chances that you actually know someone who has filed bankruptcy and is willing to talk about it are slim. Probably few individuals will find their personal bankruptcy attorneys through word of mouth referrals.

The yellow pages, local classified ads and online sources are all excellent places to start your Internet search for Bankruptcy Attorneys. More important than where you find your lawyer, is how you choose your lawyer.

HOW TO CHOOSE YOUR BANKRUPTCY ATTORNEY:
Choosing personal bankruptcy attorneys is a daunting task and most people have no idea how to go about it. Not only is attorney shopping unfamiliar territory to most of us, the difficulty of the task is usually coupled with intense emotions, which can make it tough to think clearly. Below are some tips based on my own experience with selecting a bankruptcy attorney.

Treat your bankruptcy as a business decision. That is, after all, what it is. Try to take your emotions out of the equation. It will be much easier to select your lawyer if your head is clear.

Don’t hire the first attorney you meet—-unless you’ve met with more than one attorney. Meet with at least a handful of them (more if you haven’t found one that makes you feel comfortable) so that you have a healthy gamut to survey.

Many bankruptcy attorneys (most in my experience) offer free consultations. Often they will have you fill out a short questionnaire and then sit down and talk to you for a while. This is the time to discover your comfort level with each attorney.

Don’t hire the cheapest attorney. Unless, of course, the cheapest is also the right one for you. Yeah, I know. You’re broke. Truth is though, you are probably going to find it hard to pay any attorney up front. Many bankruptcy attorneys will let you pay them off over time but they won’t file your case until their fees and courts costs have been paid in full.

Be prepared and bring a list of well thought out questions. Listen carefully to the answers given and take notes. DON’T BE AFRAID TO DO THIS. Remember you are conducting an interview…perhaps the most important interview you will every conduct.

Read More…

At LawInfo you can have the peace of mind that we have vetted all of our attorneys which means that those attorneys found on our Lead Counsel Program have been practicing 5 or more years, are current with the bar and have never had any disciplinary action taken again them.

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The 7 CRITICAL FLAWS that will Undermine Your Law Firm’s Website




Your law firm’s website is your law firm’s 24/7 storefront, information portal, and marketing machine….it is your online business card and is visible to everyone in San Diego. The days of plain postcard sites are gone. If your website does not have a call to action (ie, have your phone number visible on EVERY page), make a powerful first impression, engage visitors, build rapport, and convert traffic into qualified leads and referrals, it is time for change.cheap viagra Alone, a great website will not guarantee your success; a San Diego law firm with a poor website will not acquire new clients at the same rate as a similar law firm who invests in Internet marketing properly.

It is said that 65% of those looking for legal advice begin their search for it online (cited by NYSBA Journal ’09) and 89% of people who use the internet go online to find an attorney (cited by Trial Magazine ’07).

Do you have a website? Is your website turning potential paying clietns away or turning them into paying clientelle? Are flaws in your website hurting your reputation, costing you clients, and undermining your competiveness? I have seen too many legal websites with typos, or “insert area of law here”. If you don’t review your website for these errors then what is a prospective client going to think of how you will put together their legal documentation?

Review the following 7 Critical Flaws to learn what you may be doing wrong.

Critical Flaw 1: Bad Design

Design is the first thing people see when they open your site – they react emotionally to colors, layout, graphics and images. A negative first impression is usually all it takes for visitors to dismiss your firm and leave your site to go to your competitor’s website. As a virtual extension of your office, your website should look every bit as clean and professional as you would in person. Online, however, you have less than a few seconds to prove yourself and establish your authority. As the first thing visitors see, design is critical to surviving these first few seconds. On your website you will rarely have a second chance if you fail to make a great first impression.

Use the following checklist to ensure your website design isn’t scaring away potential clients:

  • Does your site have a clean and calming design that eliminates unnecessary visual clutter?
  • Does your site use professional, clean and welcoming color combinations that reduce anxiety?
  • Does your site use fonts and typeface that are professional and easy to read?
  • Does your site design and images enhance your proposal and not distract attention away from it?

Critical Flaw 2: No Value Proposition

As soon as they arrive at your site, potential clients want to know “What will you do for me?” and “What is so special about your firm?” In short, your website must have a well-positioned value proposition that succinctly describes what your firm does, who it services, and what makes it better than your competitors. Your value proposition should be concise and catchy and placed strategically to drive your visitors to act. In terms of converting traffic, a well-crafted value proposition is extremely powerful.

Use the following checklist to ensure your value proposition is getting the job done:

  • Does your site have a prominent value proposition?
  • Does your value proposition clearly address potential client’s needs?
  • Does your value proposition identify unique qualities or advantages of your firm over your competition?
  • Is your value proposition clear, concise and catchy?
  • Does your value proposition clearly make the case for why they should choose your firm?
  • Does your value proposition compel prospective clients to take action?

Critical Flaw 3: Disorganized Structure

A new visitor’s commitment to your website is very low. If they can’t find what they’re looking for quickly and easily, they are likely to leave (again, make your phone number easily visible on all pages – don’t make a potential client search for it). Instead of organizing your site around what you want to say, organize it around your visitor’s needs and goals. Structure and navigation should be easy to understand, easy to see, and speak to the questions and anxieties your potential clients will have when they come to your site.

Use the following checklist to make sure your site is well structured:

  • Is your site designed to answer the top questions and needs of potential clients?
  • Is the navigation on your site easy to find and use?
  • Is the organization of content, links and graphics logical and intuitive?
  • Does your website use breadcrumbs to assist with navigation?
  • Is it always easy to return to your homepage from any interior page?
  • Do you have at least three easy ways to contact your firm that are clearly visible? Email, phone call or intake form?

Critical Flaw 4: No Call to Action

So, your potential client has spent a couple minutes on your site and is getting a warm fuzzy feeling about your ability to help him. What’s next? Many legal websites don’t provide a clear next step. What do you want them to do? Call you? Email you? What is your best closing tool? A phone conversation? A free consultation? Without a clear call to action visitors, will be confused – and confused people don’t act. Tell the visitor exactly what you want them to do, such as “Call Us Now!” or “Sign up here for a Free Consultation.”

Use the following checklist to make sure your site isn’t missing a great call to action:

  • Does every page on your website have a clearly visible call to action?
  • Are your calls to action succinct and direct?
  • Do your calls to action actually motivate visitors to do something, such as contact your firm?
  • Does your site repeat calls to action on your contact forms?
  • Does your site naturally blend in calls to action into page content?

Critical Flaw 5: No Credibility Builders

Visitors to your website are usually apprehensive. The anxiety of their legal issues is combined with the fear of not being able to find the right law firm to solve their problems. If you don’t alleviate this apprehension, there is little likelihood they will contact you. The job of your website is to reduce fear and elicit trust. Build enough trust and it will be easy for them to contact you and become your client.

Credibility builders are the key to establishing trust and can include such things as success stories, professional affiliations, attorney profiles, years practicing law, professional awards, and testimonials. Use credibility builders throughout your site to support your value proposition, content and call to action.

Use the following checklist to make sure your site is taking advantage of credibility builders:

  • Does your website use credibility builders to encourage trust and reduce apprehension?
  • Do your credibility builders compliment your value proposition and calls to action?
  • Does your site use testimonials and success stories to support your track records as well as the strengths or your practice?
  • Does your site include a list (preferably images) of professional association, awards, honors, or distinguishing rewards?
  • Do the attorney profile pages include their education, successful cases, awards, and membership to professional associations?
  • Do your competitors have better credibility builders on their websites?

Critical Flaw 6: Poor Search Engine Optimization

While your website’s primary mission is to provide a quality experience to your visitors and convert traffic into qualified leads, don’t forget your website needs to be found by the right people. Setting up your site so it is search engine friendly is critical to having success with the major search engines. These search engines send out spiders (automated programs that analyze website code) to crawl your website and add it to their search index. These spiders analyze your page titles, keywords, meta tags, , content, site map, links, navigation, page names and HTML code to determine how you will appear and rank in search results.cialis Don’t underestimate the importance of setting up your site correctly from a search engine optimization standpoint.

Use the following checklist to make sure your site is search engine friendly:

  • Is your website structured so it is easily crawlable by search engine spiders?
  • Does the link structure on your site allow search engines to properly index each page?
  • Does your site have a set of search engine friendly links in the footer of each page?
  • Does your firm have a SEO (Search Engine Optimization) strategy that you are implementing on an ongoing basis?
  • Does your site use search engine friendly titles, tags, and meta descriptions that reflect the content on each page?
  • Do your URLs (page addresses) include keywords?
  • Have you completed your Google Places page?

Critical Flaw 7: No Engaging Content

It is often said that content is king. On your website, content fulfils the following 3 critical roles:

  1. Content must engage and keep visitors on your site by educating them and expressing complicated legal matters in an easy to understand and entertaining fashion.
  2. Content must build trust and rapport, reduce anxiety, and compel potential clients to contact your firm.
  3. Content must help your site rank higher in search engines by including critical keywords placed strategically in the content of each page.

Writing great content for your website is an art that combines style, legal expertise, SEO skill and readability.

Use the following checklist to make sure your website includes great content:

  • Is the content of your site written clearly and naturally?
  • Is the content on your site entertaining and valuable to your visitors?
  • Is the content on your site written to educate, nurture and build trust?
  • Is the content on your site current and up to date with changes in the law?
  • Does the content on your site include keywords that people are likely to use to find your services?

Are you having difficultly visualizing great site design? Check out these great

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Infograph Why Content is Important for SEO





Content is critical for law firm search engine optimization. San Diego law firms interested in Internet marketing should publish unique local content regularly in order to help their local search engine optimization.

Brafton's Infographic: Why Content for SEO?

Why is Content Critical to SEO?

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