Google Working on Ways to Better Measure Online Ad Impact





From Forbes.com by Robert Hof

Still the king of search ads, with no end in sight, Google has for years tried to diversify into display ads, the pictorial banners that support most Web sites. Despite those efforts, Facebook has zoomed into the lead in display ads. But with the rapid growth of Google’s own display ads on partner sites, its YouTube service, and Android phones has some forecasters predicting the search giant will capture the lead next year.

Neal Mohan, Google’s VP of display advertising, shed some light on what’s coming next in display for Google at Federal Media Publishing’s Signal SF conference this morning in San Francisco. Here are the highlights of his talk with Federated Media Founder and Executive Chairman John Battelle, author of The Search who also writes the seminal Searchblog:

Q: What about the controversy about Google going around the privacy protections of the Safari browser to put a cookie on people’s machines?
[click here to read more...]

This entry was posted in Law Firm Internet Marketing News. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

Note: If you are replying to another commenter, click the "Reply to {NAME} ↵" button under their comment!