There’s a lot that goes into a website redesign and many reasons to do it. A business website redesign may be necessary in order to keep the site looking “fresh” or if the company has undergone a large rebranding effort. There’s certainly nothing wrong with wanting to change your website, but there is one important thing to keep in mind from an SEO perspective- don’t forget the 301 redirect!
In some cases, it may be possible to maintain the URL structure of a new website, but if the content is changing it often makes sense to change the URL along with it. This is where the 301 redirect comes into play. It tells the search engines that the old page has been moved to a new URL and no longer exists. The 301 redirect also sends a website visitor to the new page automatically.
A huge search engine ranking factor is trust. The search engines favor websites that are aged and have relevant inbound links pointing to it. Without implementing the 301 redirect from an old page to the new page,
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